FOR CPG SUBSCRIPTION BRANDS ON SHOPIFY

Become an Insider

Learn and run growth. Learn and run AI, CPG-style. And get the world’s only 0% subscription platform for Shopify, all with one Insider Membership.

Works on Recharge or Skio today. No migration required.

Taught and built by the team behind Equip’s 18x, Heart & Soil’s 10x, and Rheal’s 12x.

What’s included

The library you’re joining, and every title on it ships with the one membership.

  1. The Growth Program

    47 field notes

  2. The AI Growth Co-Pilot

    Ask at 3am

  3. The AI Program

    $30K a month into the frontier

  4. Your AI Engineer

    Describe it in plain speech

  5. Your AI Analyst

    Five figures, three moves a week

  6. The 0% Platform

    0% revenue share. Forever.

  7. The AI Shopify Theme

    The $45K+ overhaul

  8. The Instant Win Kit

    It earns before it costs

You learn and run growth

The Growth Program: 47 field notes from subscription brands that got huge.

The second month’s danger, the seven ways to catch a leaver, the price question settled with arithmetic: taught by the people who ran them, not theorized them. Open Monday, act by lunch.

What a $20K-a-month firm knows. Yours to run.

The AI Growth Co-Pilot: ask at 3am, it answers with arithmetic.

Wired to your store’s own figures; every reply ends with the figure, the fix, and the page that says why.

You learn and run AI, CPG style

The AI Program: operate like a company three times your size.

How a team putting $30K a month into the frontier actually works, taught as a method you copy. Two years of experiments, pre-failed for you.

Your AI Engineer & Analyst: describe it in plain speech; watch it get built.

The engineer proposes before it touches and patrols the machine every morning; the analyst reads your numbers and hands back five figures and three moves a week.

Staff without the salaries.

You get the platform: it takes 0%

The engine moves in. The toll moves out.

Runs on infrastructure you control (~$45/month), wakes before you do (pricing at 06:00, collecting at 09:00, rescuing declines at 10:00), and keeps nothing.

On $50M of subscriptions, the toll ran ~$312K a year. Yours would run zero.

Moving day comes with a rehearsal.

Every subscriber graded before anything is real; cards never travel (they never left Shopify); undo stays lit until the first renewal lands. Whenever you want. Or never: it earns beside your current stack.

A storefront dressed to sell the habit.

The rebuild our agency invoiced $45K+ for, folded in.

And your current bill shrinks first.

The Instant Win Kit: your true rate off last month’s statement, letters written to send as-is, every comeback pre-answered. Most members open this first: it earns before it costs.

And you’re inside

The room where CPG subscription people compare notes.

The wins wall is where members post what the kit saved them; the people who built the $50M engine read the same threads.

High trust, small door.

Yes, it’s a lot: that’s the point

  • Offer Architecture
  • The Second-Order Cliff
  • Dunning
  • Skip
  • Churn Math
  • Save Offers That Work
  • 36-Month Cohort Triangle
  • Prepaid & Commitment
  • Lifecycle Map
  • Merge
  • Swap
  • Two-Way SMS
  • Free Gifting
  • Winback Economics
  • The Operating Rhythm
  • Recovery Ladder
  • Split
  • Ship-Now
  • Perks & Loyalty
  • Cohorts
  • The Discount Question
  • Twelve Rescue Offers
  • Klaviyo Architecture
  • Converting One-Time Buyers
  • Pause
  • Portal-as-Retention
  • Save Offers That Work
  • Cohorts
  • The Second-Order Cliff
  • The Operating Rhythm
  • Merge
  • The Discount Question
  • Winback Economics
  • Portal-as-Retention
  • Perks & Loyalty
  • Twelve Rescue Offers
  • Klaviyo Architecture
  • Recovery Ladder
  • Converting One-Time Buyers
  • Prepaid & Commitment
  • Swap
  • Lifecycle Map
  • Split
  • Churn Math
  • Ship-Now
  • Offer Architecture
  • Free Gifting
  • 36-Month Cohort Triangle
  • Skip
  • Dunning
  • Two-Way SMS
  • Pause
  • Portal-as-Retention
  • 36-Month Cohort Triangle
  • Klaviyo Architecture
  • Prepaid & Commitment
  • Converting One-Time Buyers
  • Recovery Ladder
  • Offer Architecture
  • Perks & Loyalty
  • Churn Math
  • Cohorts
  • Skip
  • Split
  • Twelve Rescue Offers
  • Merge
  • Lifecycle Map
  • Pause
  • The Operating Rhythm
  • The Second-Order Cliff
  • The Discount Question
  • Winback Economics
  • Ship-Now
  • Swap
  • Dunning
  • Free Gifting
  • Save Offers That Work
  • Two-Way SMS

Become an Insider

Everything in the Growth Program:

  • Every play, first order to year two: new plays added as they’re proven

  • Your AI Growth Co-Pilot: trained on the whole program, explains any play, runs it on your numbers

  • A recipe for every leak: the save offer, the failed payment, the win-back, the second-month cliff

  • 100 experiment specs and 136 checklists, built for consumable brands

Plus every bonus:

  • The OpenSubs Platform: 0% revenue share, included. Forever.

  • Your AI Engineer: a top-1% developer on your team, in plain English

  • AI Migration: off Recharge or Skio, done for you or do it yourself

  • The AI Shopify Theme: the overhaul our agency charges $45K+ for

  • The AI Program: AI productivity across your whole brand

  • The Instant Win Kit: lowers your current platform bill before you’ve deployed a thing

OPEN SUBS · INSIDER

One membership covers the lot.

Works on Recharge or Skio today. No migration required.

Do the napkin math

Sixty months of your current statement. A $20K-a-month firm. A $45K rebuild. A builder’s salary.

Back-of-napkin

Your current statement
× 60 months
A growth firm
$20K / mo
A storefront rebuild
$45K+
A builder’s salary
$ ————

Set the pile next to a single line item.

Still have questions?

The short answers. The long ones, and the number, live on the call.

No. It works on Recharge or Skio today: no migration required. And when moving day comes, it comes with a rehearsal: every subscriber graded before anything is real; cards never travel (they never left Shopify); undo stays lit until the first renewal lands. Whenever you want. Or never: it earns beside your current stack.

One membership covers the lot

Works on Recharge or Skio today. No migration required.

The money exists already. It’s just been leaving.

Become an Insider

Works on Recharge or Skio today. No migration required.

Let’s Talk