In this course, you'll learn how to harness the power of AI tools to create incredibly helpful content and optimize your content for SEO. I'll share the industry secrets that the SEOs don't want you to know, equipping you with the knowledge and skills you need to become a superhuman SEO and content writer. No more falling behind on your content calendar or accepting subpar results. With this course, you'll be able to delight and help your audience, drive more traffic to your website, see better results faster, and save money in the process.

Here's what we'll cover in this course:

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Are you ready to become a Traffic Master? Let's get started

Before diving into using AI tools to craft top-performing content, ensure you have the proper tools on hand.

You'll need:

In the upcoming sections, we'll guide you through signing up for Clearscope and GPT-3 Playground. The process is quick, taking under 10 minutes.

Clearscope is a powerful AI-driven content optimization and keyword research tool that helps users to improve their SEO and content strategy.

With Clearscope, you can create high-performing content, conduct keyword research, and optimize your content for SEO.

Now it’s time for you to signup for Clearscope and have it open on your screen. Once you’re signed up, return to the course.

Now that you have Clearscope, it’s time to sign up for and have open Open AI’s GPT-3 Playground.

GPT-3 Playground is a website provided by OpenAI that allows users to interact with GPT-3, a powerful language generation model.

With GPT-3 Playground, you can generate text, complete prompts, and conduct research. One of the tools available on GPT-3 Playground is the Text Completion tool, which is a quick and easy way to generate text based on a given prompt.

Now it’s time for you to singup for Open AI and access the Text Completion tool on GPT-3 Playground. Once you’re signed up, return the course.

Have a Google Doc handy for quick storage of noteworthy outputs from GPT-3, for note-taking, and for your content brief. With Clearscope and GPT-3 Playground open in your browser, and a Google Doc at the ready, let's dive into creating new content!

In this section of the course, you will learn the steps, strategies, and tools necessary to create high-quality, SEO-optimized content.

We'll cover everything from creating content briefs to using Clearscope reports to harnessing the power of AI to generate and refine content. You're about to unlock your superhuman abilities and take your content creation skills to the next level! Here's what we'll cover in this section:

In this section of the course, you’ll learn how to use Clearscope's keyword discovery to identify interesting and relevant keywords for your content. We'll show you how to access the tool, how it works and the data it provides.

It’s easy! 👌

In this section, you’ll create a content brief.

A content brief is a document that outlines the purpose, scope, and requirements for a piece of content. It includes your main topic, subtopics, goals for the article, and similar.

Here is an example of a finished content brief 👇

Let’s get started!

You’ll want to have your content brief template open so you can follow long.

You’ll also need to have Clearscope opened to the report for your main topic.

First up, you will choose your article’s main topic. It’s an easy one!

The main topic of an article is the keyword you want the article to rank for. For example, if the target keyword is “benefits of exercise” then the main topic of the article is “benefits of exercise.”

Now fill in the main topic part of your content brief.

SEO-optimized articles have three main goals:

Determine the goal of your article by considering the purpose of your article, the needs and interests of your audience, and the keyword you're targeting.

For example, an SEO-optimized article about the benefits of exercise should educate readers on this topic and provide detailed and accurate info.

In order to ensure that GPT covers all relevant subtopics, it is important to identify the specific points discussed in your article. These can be determined by using a Clearscope report.

To find the specific points in the Clearscope report screen:

For example, the subtopics for the keyword “benefits of exercises” are:

Now it’s time to define the tone of your article.

Consider the tone of other content that the audience is likely to be familiar with and enjoy. This can help ensure that the tone of the article resonates with the audience and helps to achieve the desired effect.

Once you figure out the tone for the article, you’ll also want to record the tone of your brand.

To help you figure out the tone for your article, please see the common tones below:

Select a tone for your article and record it in your content brief.

Now, it's important to record the tone of your brand in your content brief. This will help ensure that the tone of your article aligns with your brand and maintains a consistent tone throughout.

Here are common brand tones:

Congratulations! You have now completed the "Tone" section of the content brief.

Well done!

Now it's time to decide which citations to include in your article. This can help to add credibility and authority to your content, and can also provide valuable information and resources for your readers.

To find the citations in the Clearscope report screen:

Now, you can add your own citations to the article. This is where you can incorporate your unique knowledge and perspective. This will help to add value and originality to your content.

Now, it's time to determine which specific questions your article will answer.

To find the questions in the Clearscope report screen:

To improve your chances of ranking well in search engine results, it's important to aim for a similar length to the articles that typically appear in the top 10 search results.

You can use a Clearscope report to determine the typical length of these articles. To find the word count in the Clearscope report screen:

Google typically displays content that it determines to be the most relevant to a given search query at the top of the search results. In order for your content to be considered relevant, it should cover specific topics. A Clearscope report can help you identify the specific topics.

To find the keywrods in the Clearscope report screen:

Your content brief should now be complete!

To start, you will need to have all of your tools open and ready to go. Have your content brief open, Open AI’s playground open, and also a Google Doc to save anything for the article on the fly.

It might also be helpful to create a "Content" folder on Google Drive and a separate folder for each post, so you can easily save variations of your work.

In order to generate your draft, the first thing we need to do is format the content brief into a prompt for GPT.

To start, you will need to have all of your tools open and ready to go. The first step is to use GPT-3 to write an outline for your article. To do this, follow these steps:

You should see something like this:

Now that GPT has generated the outline for your article, it's time to review it.

Make sure that the outline covers all of the topics and subtopics you want to include in your article. If there are any points that you don't want to include, or if you think the outline is missing anything important, you can update it as needed.

For example, if the outline generated by GPT for an article about the "benefits of exercise" only included three exercises, but you want to include more, you could ask GPT-3 for a list of easy exercises that can be done at a desk, and then add some to your outline.

Please see the example below:

Once you have reviewed and updated the outline generated by GPT, it's important to remove any additional prompts or instructions that you may have provided. This will ensure that the only text that appears in the Playground is your revised outline. To do this, simply copy the text of any prompts or instructions that you provided, and then delete them from the Playground.

To create the article, you can use the following prompt for GPT:

You should see an outcome like this:

To use Clearscope to further optimize your content for SEO, start by copying the text of your article and pasting it into the Clearscope report for your chosen keyword.

When copying an article from GPT to Clearscope, it is likely that the formatting will not be retained. However, there is a simple trick you can use to preserve the formatting.

This will retain all of the original formatting in the article!

Now you should having something like this:

After inserting your article into Clearscope, you can begin reviewing it for accuracy and making enhancements as needed.

Proofreading and fact-checking are crucial steps to ensure the accuracy and credibility of your article. Have someone else perform this task, such as a friend, team member, or editor. The fact-checker should have knowledge of the subject to accurately verify the information in the article. Designating a fact-checker for your article can improve its credibility and set it apart from competitors. By listing the fact-checker on the article page on your website, you signal to Google that your content has been verified for accuracy, and it can help build trust with your audience.

After you pick a fact checker, copy and paste the bullets below to them, and have them fact-check and proof read your article.

Great!

Now that you’re article and been fact-checked and proof read, you can go onto publish it.

Congrats on leveraging your own expertise, fact-checking, and AI technology to produce a killer SEO-optimized and engaging article!

The more you practice this process, the faster and more proficient you will become. Eventually, you will be able to create articles at superhuman speed, lowering your costs significantly compared to working with an SEO agency and achieving better, longer-lasting results.

Now that you have your amazing article, it's time to publish it. Don't simply copy and paste it without properly styling it. Make sure your article is easy to read and includes appropriate heading sizes, images, links, bold and italic text, and other formatting as needed.

By taking the time to properly format your article, you can improve its overall appeal and make it more enjoyable for readers.

Using GPT-3 to create stuff

Turn every piece of content into numerous smaller pieces and re-use them across channels—tailored to that specific medium and audience.

Drive those people back to your newsletter.

You own your email list. It isn't gated by algorithms.

(Except for the promotions folder.)

Your email list can't be taken away if you were to get banned or if the social network becomes less popular.

(Imagine having a huge Facebook audience!).

Do you have a newsletter?

Are you splicing up content into smaller pieces and sharing on social?

To begin optimizing your content for SEO, the first step is to choose the content that you want to optimize and the target keyword that you want the content to rank for.

Here's what you need to do:

To figure out how to optimize your article for SEO, you'll want to use Clearscope to analyze your article.

Clearscope uses natural language processing to reverse engineer Google's search results and analyze the text of your article. The tool scans the text and identifies keywords and topics that are relevant to the target keyword you provided. This allows Clearscope to tell you what Google wants to see in the article.

In other words, Clearscope is your SEO crystal ball, revealing what Google wants to see in your article.

Here's how to use Clearscope to analyze your content:

Nice job!

Now that you have the report, next you’ll use its contents to get AI to improve the article for you.

Copy the list of keywords that don’t show up in the article

Then you’re going to have GPT-3 Playground open

Now you’re going to write a prompt to get GPT-3 to rewrite your article. this prompt is going to include the keywords that are missing (that you copied from Clearscope) and also

Proofreading and fact-checking are crucial steps to ensure the accuracy and credibility of your article. Have someone else perform this task, such as a friend, team member, or editor. The fact-checker should have knowledge of the subject to accurately verify the information in the article. Designating a fact-checker for your article can improve its credibility and set it apart from competitors. By listing the fact-checker on the article page on your website, you signal to Google that your content has been verified for accuracy, and it can help build trust with your audience.

After you pick a fact checker, copy and paste the bullets below to them, and have them fact-check and proof read your article.

Great!

Now that you’re article and been fact-checked and proof read, you can go onto publish it.