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How To Get More Organic Traffic

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The goal of most link building campaigns will be to increase future search traffic from Google, although links from popular sites (such as newspapers) can also be an excellent source of referral traffic.

Our own research has found that link popularity (the number of inbound links to a site/page) continues to have a high correlation with Google rankings.

Indeed, the chart below (taken from our study of over 2 million keywords) shows that link signals have a much higher correlation score than individual on-page factors (meta tags, keyword usage etc).

In simple terms, each link to a website is considered as a vote. The more votes a site accumulates, the more likely it will be to show up for a particular search query.

However it is not a ‘one member, one vote’ system.

There are a number of factors which determine the weight Google will assign to a particular link and how likely it will be to influence future rankings.

Ahrefs has 2 metrics which can help you determine the authority of a linking page or site:

  • Domain Rating (DR) — refers to the overall strength (authority) of a site and is measured from 0–100 — with 0 being no authority (for example a new site with no inbound links) and 100 being the highest.
  • URL Rating (UR) — refers to the strength (authority) of an individual page and is measured from 0–100.

Keyword strategy

Effective link building in the post Penguin age combines a number of skills and the modern link builder has to be a truly diverse marketer with:

  • A logical, analytical thought process (competitor analysis and strategy)
  • A creative mind (link bait and content ideas)
  • Excellent communication skills (networking and outreach)

Effective link building in the post Penguin age combines a number of skills and the modern link builder has to be a truly diverse marketer with:

  1. A logical, analytical thought process (competitor analysis and strategy)
  2. A creative mind (link bait and content ideas)
  3. Excellent communication skills (networking and outreach)

It could even be said that effective link building includes an element of psychology (working out how to get someone to link to you).

Before we move on to individual link building strategies, let’s take a closer look at 2 of the most important skills in link building; competitor research and outreach

2.1 Competitor Research

A good starting point for most link building campaigns is to analyse the backlink profiles of competing sites.

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This data can be accessed in our “referring domains” report (below), which shows all domains linking to an individual site or web page.

2.2 Outreach

Outreach is arguably the most important skill in a link builder’s toolset, but is also one of the hardest to master.

With the exception of (very) rare cases — where content naturally picks up viral traction and spreads by itself — to acquire links you will have to get your content (or site) in front of the right eyeballs at the right time.

And despite the rise of social media, the most effective medium for outreach continues to be email.

Conclusion

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